About: Deda

Deda is an Italian brand that produces high-quality bicycle components. The company was founded in 1996 and has since become a popular choice among cyclists of all levels. Deda offers a range of components, including handlebars, stems, seatposts, and accessories, that are designed to provide maximum performance, durability, and style on the road or trail. The brand is known for its innovative technology, such as its Superleggera handlebars, which are among the lightest in the market. Deda is committed to sustainability, using eco-friendly materials in its products and supporting environmental initiatives. With a focus on quality, performance, and innovation, Deda continues to be a go-to choice for cyclists looking for reliable and high-performance components.

About: Sigma Sports

Sigma Sports is a leading cycling and triathlon retailer based in the United Kingdom. Sigma Sports provides a comprehensive range of products catering to cyclists, triathletes, and outdoor enthusiasts. The store offers a diverse selection of bicycles, cycling accessories, apparel, and gear from well-known brands. Sigma Sports is known for its commitment to quality, customer service, and expertise in the cycling industry. The retailer has both a physical store and a robust online presence, making it convenient for customers to explore and purchase products. Sigma Sports is often associated with a wide range of cycling disciplines, including road cycling, mountain biking, and triathlon.