About: ISM

ISM is a brand that specializes in making bike saddles that are designed to be comfortable and efficient for a wide range of cyclists. Their saddles are known for their unique shape, which is designed to reduce pressure on sensitive areas and provide more support where it's needed most. The company offers a variety of saddles for different types of riding, including road, mountain, and triathlon, and they also offer a range of accessories to help cyclists customize their riding experience. ISM has a reputation for quality and innovation, and their saddles are a popular choice among many cyclists.

About: Sigma Sports

Sigma Sports is a leading cycling and triathlon retailer based in the United Kingdom. Sigma Sports provides a comprehensive range of products catering to cyclists, triathletes, and outdoor enthusiasts. The store offers a diverse selection of bicycles, cycling accessories, apparel, and gear from well-known brands. Sigma Sports is known for its commitment to quality, customer service, and expertise in the cycling industry. The retailer has both a physical store and a robust online presence, making it convenient for customers to explore and purchase products. Sigma Sports is often associated with a wide range of cycling disciplines, including road cycling, mountain biking, and triathlon.