About: Deda

Deda is an Italian brand that produces high-quality bicycle components. The company was founded in 1996 and has since become a popular choice among cyclists of all levels. Deda offers a range of components, including handlebars, stems, seatposts, and accessories, that are designed to provide maximum performance, durability, and style on the road or trail. The brand is known for its innovative technology, such as its Superleggera handlebars, which are among the lightest in the market. Deda is committed to sustainability, using eco-friendly materials in its products and supporting environmental initiatives. With a focus on quality, performance, and innovation, Deda continues to be a go-to choice for cyclists looking for reliable and high-performance components.

About: Halfords

Halfords is a well-established and widely recognized retailer in the cycling industry, offering a diverse range of bicycles, accessories, and cycling gear. With a strong physical presence through its numerous stores and a robust online platform, Halfords caters to cyclists of all levels and ages. The store provides an extensive selection of bikes, including mountain bikes, road bikes, hybrids, and electric bikes, along with a comprehensive range of accessories and bike maintenance products. Known for its accessibility and customer-friendly approach, Halfords is a go-to destination for individuals looking to purchase or maintain their bikes. The company also offers bike servicing and repair services, contributing to its reputation as a one-stop-shop for all cycling needs in the United Kingdom.