About: DMR

DMR, standing for "Design, Make, Ride," is a renowned brand in the mountain biking community, known for its high-quality components and frames. Based in the UK, DMR has been at the forefront of mountain biking innovation for over two decades. The brand's passion for the sport is evident in their product range, which includes pedals, handlebars, stems, frames, and more. DMR components are designed to withstand the rigors of aggressive riding, offering durability, performance, and style. Their pedals, in particular, have gained a cult following for their grip, reliability, and versatility, making them a popular choice among downhill riders, dirt jumpers, and trail enthusiasts. DMR frames are also highly regarded, with designs that prioritize strength, agility, and geometry to enhance the rider's experience on challenging terrain. With a commitment to quality craftsmanship and a deep understanding of the needs of mountain bikers, DMR continues to be a trusted brand that pushes the boundaries of what's possible in the world of mountain biking.

About: Fawkes Cycles

Fawkes Cycles is a UK-based cycling retailer built on a foundation of elite racing experience and a genuine love for the sport. Founded by former professional cyclists Nigel and Mandy—whose achievements include representing Great Britain and winning a world championship—Fawkes Cycles combines expert insight with a strong commitment to customer service. The store offers a wide selection of bikes, parts, and accessories from trusted brands, alongside exclusive deals, discount codes, and convenient services like free UK delivery and click & collect. Whether you're a beginner or a seasoned rider, Fawkes Cycles is a name you can trust for quality, value, and real cycling know-how.