Bryton is a Taiwanese company that specializes in the development and manufacturing of GPS-based cycling computers and sports technology. Established in 2009, Bryton has quickly become a notable player in the cycling technology market, offering a range of devices designed to enhance the cycling experience for riders of various skill levels. Bryton's product lineup includes GPS cycling computers, bike sensors, heart rate monitors, and related accessories. The cycling computers are equipped with features such as navigation, performance tracking, and connectivity to sensors for monitoring various metrics like speed, cadence, and heart rate. One of Bryton's popular product series is the Rider series, which includes different models catering to different cycling needs. These devices often feature user-friendly interfaces, long battery life, and compatibility with popular fitness platforms for data analysis. Bryton aims to provide cyclists with accurate and reliable data to improve their performance, track their fitness progress, and enhance their overall riding experience. The brand has gained recognition for offering competitive and feature-rich alternatives in the cycling technology market.

Sigma Sports is a leading cycling and triathlon retailer based in the United Kingdom. Sigma Sports provides a comprehensive range of products catering to cyclists, triathletes, and outdoor enthusiasts. The store offers a diverse selection of bicycles, cycling accessories, apparel, and gear from well-known brands. Sigma Sports is known for its commitment to quality, customer service, and expertise in the cycling industry. The retailer has both a physical store and a robust online presence, making it convenient for customers to explore and purchase products. Sigma Sports is often associated with a wide range of cycling disciplines, including road cycling, mountain biking, and triathlon.